Nielsen: Big Families, Hispanics, Not Good at Pushing Buttons

If you read this post the other day about the controversy over Nielsen’s attempts to measure online and TV consumption by its people meter families, you know I questioned whether individuals in people meter families really push those personal viewing buttons on their remotes so that Nielsen can sync up viewing data with the age and sex of the viewer. Now, even Nielsen says many people meter families aren’t particularly good at pressing those buttons. Therefore, it says the ratings it’s been giving for national TV are 8 percent less than they would be if compliance was better. When you stop to consider that ad dollars for the broadcast networks are down — and due to drop even further, in…

Source: BNET