Good Advice for Your Elevator Speech

Most “elevator speeches” suck.  Almost every pitch I’ve heard (and I’ve heard plenty) tries to cram in as much information as possible.  That kind of motormouth behavior is wicked dumb, because if you’re giving a brief presentation, you job is to pique interest, not convey information.  You want to land the next meeting, not impress the prospect with your ability to vomit facts. With that in mind, here’s a quick video where sales trainer Terri Sjodin discusses the structure of an effective elevator speech. As usual, I’ve included a summary of her major talking points. Here’s the summary: Use elevator pitches for cold-calling, trade shows, chance meetings. Create 6 parts: introduction, body (with three points), conclusion and close. Give each…

Source: BNET