Archive for the ‘adage’ Category

Ten years ago people scoffed at the notion that links existed between oral infection and heart attack or cardiovascular disease. Now everyone from the American Heart Association to the American... MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having. ... Full story

If there's anything I learned during my days working with personal care companies such as Gillette and Oral-B it's that no one wants another "appliance" cluttering hard to keep clean bathroom counter... MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having. ... Full story

BrandWash: A SPECIAL REPORT - The Economics of Plagiarism in Marketing Drawing on 40 years of experience and the fact that I've created the 10 most successful new products in the consumer packaged... MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having. ... Full story

In it's best marketing decision since Dick and Maurice McDonald put hamburgers on the menu and the Speedy Service System in place McDonald's has given America Free Wi-Fi at 11,500 of 14,000 locations... MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having. ... Full story

Hi Martin, This is fanatastic 12 years ago I was the Head of Marketing For Bayer Professional Dental product (now owned by Hereus Kulzer) we knew these facts then but advised people to chuck out... MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having. ... Full story

No one in the consumer packaged goods industry has launched a successful new product that's topped $319 million in sales (within the first year) in at least the last 30 years. I mention this number... MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having. ... Full story

Hi Everyone! My name is Martin Calle. I've invented a lot of successful consumer products including Baked Lays Potato Chips, Tylenol Gelcaps and Cold-filtered Miller Genuine Draft. I've also turned... MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having. ... Full story

Is it any wonder that General Motors so dutifully displays it's intimacy-deficiency syndrome in ads for the Buick LaCrosse that claim IT is another reason for Lexus' relentless pursuit of perfection?... MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having. ... Full story

Over at indie artist music site stereogum you'll not only find great free mp3 music downloads, you'll also find artsist Shannon Stephens and she's good. Really good. Like Carly Simon good. Like... MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having. ... Full story

He's not Bill Gates. He's not Steve Jobs. He doesn't even work for Procter & Gamble. But the world's most successful marketer thinks a lot like the executives at The Coca-Cola Company and Pepsi.... MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having. ... Full story