Archive for the ‘imediaconnection’ Category

Announcements by Evolve Media, JangoMail, and Revision3, plus other news about industry hires, partnerships, and launches. Source: iMedia Connection Full story

In this episode of Marketing Obsessions, Kevin Lee talks with Deborah Swider, eMarketing manager for the ASPCA, about the influence of social media on the future of digital marketing. Source: iMedia Connection Full story

Your first app will set the precedent for all your brand's future efforts in the space. Avoid these crucial mistakes, and you'll make a great first impression with your consumers.  Source: iMedia Connection Full story

To formulate proper behavioral targeting policies, our industry must understand what consumers want and need. Check out the latest insights into this important question. Source: iMedia Connection Full story

The strength of ad exchanges needs to be combined with the power of rich media to give brand marketers the best messaging. Here's how to do it. Source: iMedia Connection Full story

Face it: You can't afford to fail at Facebook. But with a solid strategy in these key areas, you can build a substantial marketing channel through the power of your most devoted consumer base. Source: iMedia Connection Full story

Despite the perceived perils of privacy, location-based interruption is not necessarily the epitome of all evil. Here are just some of the benefits to leveraging location. Source: iMedia Connection Full story

Don't waste countless hours and dollars just to throw hard-earned traffic away on an ineffective landing page. Consider these options instead. Source: iMedia Connection Full story

Social media has helped businesses of all sizes expand their audiences. Here's how social nets can help boost the number of visitors you draw. Source: iMedia Connection Full story

In the next year, marketers and consumers will see mainstream brands making mobile a regular part of all their campaigns. Here's why mobile will soon emerge as a standard marketing spend. Source: iMedia Connection Full story