Archive for the ‘imediaconnection’ Category

Whether you are just entering the social media ecosystem or have been part of the landscape for a couple of years, focus on these components to grow your presence, along with your success. Source: iMedia Connection Full story

There's a goldmine to be found in the ratings, reviews, and stories that visitors contribute to your site. See how you can create value with every step. Source: iMedia Connection Full story

Sometimes it's difficult to say no to a client. Here's some advice for when you find yourself in a sticky situation. Source: iMedia Connection Full story

Direct digital marketing fuses several key marketing components to create a more targetable, measurable, and relevant strategy. Find out how it can do all this -- and still lower your marketing budget. Source: iMedia Connection Full story

In this episode of Marketing Obsessions with Kevin Lee, Todd Whitley, VP of eMarketing at The Leukemia & Lymphoma Society, talks about the importance of loyal users in a social media campaign. Source: iMedia Connection Full story

The data ownership question is a sticky one. Business models hang in the balance, and apparently the IAB and the AAAA have an answer. But is it the right one? Source: iMedia Connection Full story

Apps are all the rage, but brands are still behind the curve. Try these strategies for driving branding, engagement, and -- yes -- even revenue with mobile apps. Source: iMedia Connection Full story

Great campaigns aren't truly successful if consumers aren't converting. Learn why your conversion rate might be the most important metric of all. Source: iMedia Connection Full story

While 2010 might not be the year for a complete shake-up, there are a few areas where big shifts are most likely to happen. Source: iMedia Connection Full story

Data appending is a common practice for email marketers, but it has significant potential for display, ad exchanges, and search as well. Here's how to capitalize on the opportunity. Source: iMedia Connection Full story