Archive for the ‘itpromarketer’ Category

Do you trust your friends? According to The Ad Contrarian, 3 Out Of 4 Don’t Trust Their Friends. For all intensive purposes, I am applying this article to relationships within social media. That could mean both people who are acquainted in the real and online world, and those folks ... Full story

Yahoo recently partnered with Twitter. According to an article at Mashable, “Yahoo will have full access to the Twitter data firehose, so you can expect real-time updates in Yahoo Search, among other integrations. It will use tweets to improve relevancy, freshness and search results, as well ... Full story

The Web Trends show is a live conversation about web strategy, emerging technology, and social media. Featured guests are the thought leaders of the web industry. I have recently had the opportunity to speak with some of the most influential figures of the web industry. (This post is ... Full story

If you work in marketing at any company, it’s expected that your efforts will eventually turn to the ability to be creative or how to leverage new marketing methods. So what do you do when your stakeholders ask you to put together a plan for new media marketing methods? ... Full story

Should your Twitter presence represent you or should it represent your brand? Before we answer this question, it’s important to outline the purpose and goals of the account. I’ll start off by saying there is no right or wrong way to use Twitter. There are, however, some general guidelines that can be ... Full story

I presented at the American Strategic Management Institute’s Online Engagement Marketing event. The presentations at event were choc-full of information about online engagement initiatives. A lot of topics were covered by various speakers in a short amount of time. The various methods looking at and integrating online initiatives was definitely a lot to swallow. ... Full story

Online Engagement. What does it mean? It’s easy to immediately classify Online Engagement as an umbrella term that either means everything or nothing when it comes to interaction on the Web. Does Online Engagement signify that you tweet with a customer, that a web site user downloads your free eBook, or that a product ... Full story

Online Engagement. What does it mean? It’s easy to immediately classify Online Engagement as an umbrella term that either means everything or nothing when it comes to interaction on the Web. Does Online Engagement signify that you tweet with a customer, that a web site user downloads your free eBook, or that a product is ... Full story

In October 2009, I was asked to give a presentation about marketing a business with Twitter. The event was held by the Society for Human Resource Management in Indianapolis (SHRM) (@IndySHRM). The presentation was built with the intention that the audience had no prior knowledge of the service. ... Full story

In October 2009, I was asked to give a presentation about marketing a business with Twitter. The event was held by the Society for Human Resource Management in Indianapolis (SHRM) (@IndySHRM). The presentation was built with the intention that the audience had no prior knowledge of the service. ... Full story